Optimal designs for conjoint experiments
نویسندگان
چکیده
منابع مشابه
Optimal designs for conjoint experiments
In conjoint experiments, each respondent receives a set of profiles to rate. Sometimes, the profiles are expensive prototypes that respondents have to test before rating them. Designing these experiments involves determining how many and which profiles each respondent has to rate and how many respondents are needed. To that end, the set of profiles offered to a respondent is treated as a separa...
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ژورنال
عنوان ژورنال: Computational Statistics & Data Analysis
سال: 2008
ISSN: 0167-9473
DOI: 10.1016/j.csda.2007.10.016